As CMO, Hanson leads loanDepot’s marketing team, overseeing the development of brand, digital marketing, and organic and digital lead generation campaigns that drive awareness and revenue growth while differentiating loanDepot’s marketing engine as a competitive advantage for loan originators.
Hanson joined loanDepot in 2011, most recently serving as the company’s senior vice president of production for the West division. His impressive career as a top originator began in 2004. As an industry thought leader driven to equip, train, and evolve the traditional mortgage professional’s skill sets into the modern era, he authored “Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer” and loanDepot’s “Modern Lending Playbook,” and his “Modern Lending” podcast has emerged as an industry go-to.
Talking Points
Modern lending, customer journey.