Former Keller Williams CEO Chris Heller joins loanDepot brand family as CEO of mello Home

After Leading World's Largest Real Estate Brokerage, Heller Now Creating One-Stop-Shop for Real Estate, Lending, and Home Improvement

Feb 7, 2018

IRVINE, Calif., Feb. 7, 2018 /PRNewswire/ -- LD Holdings Group, LLC, parent company of loanDepot, the nation's fifth largest retail lender, today appointed top real estate executive Chris Heller to head its recently-launched mello Home business. Combining digital simplicity and smart local advice, mello Home seamlessly connects home buying, financing, and improvement services into a single consumer experience.

Real estate titan Chris Heller named CEO, mello Home, a sister company of loanDepot. Formerly CEO of Keller Williams, the world's largest real estate brokerage, is uniquely qualified to lead the charge as technology drives convergence in real estate, lending, and home improvement services.

Technology delivers this experience in entertainment and retail, and now people expect the same in real estate and lending: 97% of U.S. homeowners are frustrated working with multiple service providers, and 97% are interested in a trusted/branded network of providers for their homeownership needs1.

"A one-stop-shop for buying, financing, and improving homes is finally here thanks to loanDepot and mello Home," said new mello Home CEO Heller. "Together, we enable people to get home purchase or improvement loans any time from any device, then connect with verified local real estate agents and contractors to finish the job fast."

Heller served as President of Keller Williams Worldwide division and then CEO of Keller Williams from 2010-2017 as the firm became world's largest residential real estate brokerage by agent count, homes sold, and sales volume with more than 930 offices and 177,000 agents.

Heller and loanDepot Founder and CEO Anthony Hsieh came together on their shared vision that a one-stop-shop for housing requires expert loan consultants, real estate agents, and contractors licensed in 50 states, and large-scale custom technology to link them all together with customers.

Heller and Hsieh began their respective careers in real estate and lending 30 years ago. Back then, they connected with one customer at a time by knocking on doors, and gave advice at kitchen tables. Today, the loanDepot/mello Home brand family they lead connects with millions of customers who now begin home services research online but still want human advice2..

"It's simple: serve customers with the best people and technology. That's how loanDepot became the fifth largest U.S. lender in just eight years," said Hsieh. "Now with mello Home, we've hired the nation's top real estate CEO and continue growing our 450+ technology team every week to give our customers one place to manage the business of their home."

Here's more on how mello Home works.

About loanDepot and mello Home

loanDepot is the nation's fifth largest retail lender and second largest nonbank retail lender, focusing on home, personal and home equity loans with more than 1,700 licensed loan officers holding 14,000+ licenses and local lending stores nationwide. In 2017 loanDepot surpassed $125 billion in funding since inception in January 2010. mello Home partners with loanDepot to match ready-to-transact customers with local real estate agents and home improvement pros.

loanDepot & mello Home Contact:
Lara Wyss
Director, Communications
949-465-9184
lwyss@loandepot.com

FOOTNOTES/RESEARCH

1Most Homeowners Confused By Too Many Home Vendors, Want Single Brand

  • 97% of U.S homeowners are frustrated working with multiple vendors during the home ownership experience
  • 96% of homeowners were not fully confident in choosing the best vendor for their home ownership needs
  • 81% found mortgage lenders recommending realtors to assist with home purchases valuable
  • 97% expressed appeal in the concept of a trusted/branded network of vendors to choose from for home ownership needs.
  • SOURCE: loanDepot/Drive Research survey completed with a sample of over 1,000 homeowners in the U.S. from January 10 through January 12, 2018. Results from the online panel are nationally representative and statistically reliable.

2Search Home Services Online, Close With Humans

  • When shopping for a mortgage, consumers told Fannie Mae their three top sources of information were online (69%), mortgage lenders (75%), and real estate agents (77%).
  • NAR reports that 56% of home buyers found their home online, but 88% used an agent to buy and close on the home.

Increasing Demand For Home Improvement

  • According to Zillow and the National Association of Homebuilders, the average homeowner spends $4,000 to $6,000 per year on home repairs and upgrades, over half of homebuyers in 2016 purchased homes that needed improvements, and 83% of sellers make improvements before selling.

loanDepot, in conjunction with Drive Research, surveyed American homeowners and found a whopping 81% say they'd like a lender to refer them to a trusted and local real estate expert. Combining on-the-ground experts with consumer-friendly technology makes mello Home a much needed resource for today's tech savvy buyer.

loanDepot logo. (PRNewsFoto/LoanDepot.com, LLC)

LD Holdings Group, LLC, parent company of loanDepot, the nation’s second largest non-bank consumer lender, today announced continued expansion beyond its profitable mortgage and personal loan businesses.  In Q1, a newly formed venture, mello Home, will connect pre-approved homebuyers with verified real estate agents in their local market, and help consumers find and hire home improvement and other pros. (PRNewsfoto/loanDepot)

SOURCE loanDepot


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